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ABOUT ScroogeMarketer
ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.
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How students can use Social Media to get a job ?
How to use social media for career success is a guide that will teach you how to find and build your dream job. Join the millions of others
Tausif Mulla
Dec 18, 20175 min read
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6 Brands You Should Follow On Social Media For Inspiration
As an educator, I always look at the inspiration that will help me nurture my skills and benefit my students. What better way to look for in
Tausif Mulla
Dec 15, 20174 min read
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Make Google Calendar a part of your daily life - Tips & Tricks
One thing that irritates my spouse about me is being organized. Rather, I would say too much organized (pun intended). In recent years, I ha
Tausif Mulla
Dec 12, 20174 min read
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Can Movies Be Termed As BRANDS?
A movie can be called a brand, so long as it has the ability to stand out in the current times, has an emotional connection, strong recall
Tausif Mulla
Dec 9, 20175 min read
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Is your institute nurturing Decision Makers or producing Robots?
Every day we take decisions in our lives. Some are correct and some are not. Our correct decisions help us move forward in life and our...
Tausif Mulla
Dec 8, 20173 min read
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How Lays could have co branded with the movie SHOLAY 3D
Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was t
Tausif Mulla
Dec 7, 20173 min read
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ZOHO targets SME's with its VAT integrated accounting software
ZOHO is leveraging this sudden need of implementing a VAT compliant software in its accounting.
Tausif Mulla
Dec 6, 20172 min read
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Get over 4 P's, marketers are now working on 4 E's
4P's New Age Marketing Mix is a new-age marketing and sales firm specializing in building customer relationships.
Tausif Mulla
Dec 5, 20174 min read
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After all What is a brand?
Brand management is the process of managing and protecting your company's brand, which is its reputation in the minds of consumers.
Tausif Mulla
Dec 5, 20172 min read
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RUOSH luxury shoes - The perfect example of forward integration
RUOSH is a perfect example of a brand that does forward integration. From a distributor to premium brands such as ESPRIT, Aldo, etc
Tausif Mulla
Nov 16, 20162 min read
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Ranveer Ching Returns with India’s first Advertiser Funded Movie
When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m
Tausif Mulla
Sep 2, 20162 min read
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Law of Leadership – Souq.com and Flipkart.com (Testing the 22 Immutable Laws of Marketing in current
Every marketing professional is fascinated by a marketing guru. In my case, the list is long but I would name three of my most favorite mark
Tausif Mulla
Jul 23, 20162 min read
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ATL and BTL activation for dummies
Find out what ATL and BTL advertising is, what it can do for your business, and how to implement an effective campaign.
Tausif Mulla
Jun 18, 20162 min read
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