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ABOUT ScroogeMarketer
ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.
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P&G's brand VICKS will make you emotional with Touch Of Care campaign
There are a handful of brands that have created a bond with its users and one such iconic brand is VICKS from the house of Procter &...
Tausif Mulla
Jun 30, 20182 min read
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WhatsApp Verified Business App Will Be A Game Changer For Small Businesses
Back in October 2014, when Facebook had acquired WhatsApp for a whopping $19 Billion it had created a lot of buzz in the tech industry. Last
Tausif Mulla
Jan 25, 20182 min read
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Miniature KFC - world's smallest KFC outlet
In the Quick Service Restaurant (QSR) brand list, KFC is bound to be on your top list. The Kentucky based fried chicken brand is known for i
Tausif Mulla
Dec 30, 20171 min read
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Celebrating 20 years of "Life's Good" in the Indian market
It takes a long journey for a brand to become a household name. Today, I will be sharing my thoughts on a similar brand that has become a ho
Tausif Mulla
Dec 23, 20171 min read
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Samsung touches your heart....again!
When was the last time you saw a commercial from a brand that brought tears to your eyes? In this post, you might get emotional but I can...
Tausif Mulla
Dec 19, 20172 min read
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Gillette is making Fathers a bit cuter than the Babies
In this Gillette commercial, a father is getting more attention than the baby.
Tausif Mulla
Dec 14, 20171 min read
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Nike made the SANTA CLAUS do it
Nike is one brand that never disappoints me with its creative ads. This time is no exception. December is considered as a festive month and
Tausif Mulla
Dec 13, 20171 min read
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Volvo Trucks rope in the split master Van Damme to showcase the stability of their vehicles
Over the years, Volva has retained its positioning of being a "safe vehicle." In this commercial, the brand went through all the limits...
Tausif Mulla
Dec 10, 20171 min read
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Turkish Airlines creates a magical safety instruction with Zack King
When was the last time, you really heard the safety instructions uttered by the air hostess? These safety instructions are very important bu
Tausif Mulla
Dec 8, 20171 min read
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How Lays could have co branded with the movie SHOLAY 3D
Every individual working in the advertising domain would like to be remembered for one breakthrough campaign in his/her lifetime. Same was t
Tausif Mulla
Dec 7, 20173 min read
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Ranveer Ching Returns with India’s first Advertiser Funded Movie
When was the last time you saw a Hollywood movie which had the lead actor as the savior of humanity? I am sure the answer would be “pretty m
Tausif Mulla
Sep 2, 20162 min read
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ATL and BTL activation for dummies
Find out what ATL and BTL advertising is, what it can do for your business, and how to implement an effective campaign.
Tausif Mulla
Jun 18, 20162 min read
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