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ABOUT ScroogeMarketer
ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.
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Health and beauty products are evolving to meet the needs of older consumers
In the latest report from Nielsen, it was found that Older Generations are turning into a more profitable consumer.
Tausif Mulla
Oct 11, 20213 min read
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How Amazon disrupted the book industry with the Kindle: a lesson in handling digital disruption
Amazon Kindle was designed to do for books what iTunes did for music. Kindle acted as a disruption to the book industry with an e-reader.
Tausif Mulla
Oct 5, 20214 min read
2 comments
Learn how to use the Five Forces Model to analyze industries and companies with an example
The five forces model was created by Michael Porter. The model is a framework that analyzes five forces that shape industry competition.
Tausif Mulla
Sep 23, 20214 min read
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How to use your LinkedIn account as a CRM with LeadDelta
LinkedIn is a social network for professionals, so it should be no surprise that it can also be a good CRM using LeadDelta.
Tausif Mulla
Sep 19, 20214 min read
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How the Slow Living Movement Trend is Becoming a Way of Life
Slow living is an emerging trend of intentional living, appreciating the value of things that are often taken for granted.
Tausif Mulla
Sep 18, 20214 min read
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How the pandemic forced the expensive luxury brands to justify the value
Due to the pandemic, the luxury goods industry witnessed a slowdown in sales. An adverse effect on luxury goods like high end cars, watches.
Tausif Mulla
Sep 14, 20213 min read
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The Who, What, and How of Strategy
Strategy is the systematic thinking that guides the actions of a person or organization.
Tausif Mulla
Sep 7, 20214 min read
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Brandwash: A Strategy Brands Use to Influence Consumer Behavior
Brand-washing is a marketing technique that aims to make a company's products seem more appealing by using techniques that looks authentic.
Tausif Mulla
Sep 4, 20217 min read
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Bookey: The Book Summary App that Will Help You Build up Knowledge
Bookey App provides quick summaries of non-fiction books so that users can build up their knowledge without getting overwhelmed.
Tausif Mulla
Sep 3, 20213 min read
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The Madness of Fast Fashion and Why We Should Care About Sustainable Fashion
Fast fashion is the new slow fashion. The rise of fast fashion, and how we're moving away from manufacturing to a more sustainable approach.
Tausif Mulla
Sep 1, 20214 min read
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3 Tools to Study the Market - SWOT, PESTLE, and Five Forces
A mark study is crucial for any business in order to decide on the most relevant and appropriate marketing strategies.
Tausif Mulla
Aug 26, 20216 min read
1 comment
Buyer's Remorse: How to Avoid It and How to Deal
Buyer's remorse is a common feeling when a customer regrets making a purchase. Here are some steps that can help you avoid and deal with it
Tausif Mulla
Aug 25, 20213 min read
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Bank of Starbucks? The Coffee Brand Becoming More Like a Bank
Starbucks is taking on a new role as a bank by offering its customers the ability to use their Starbucks cards to make purchases and save.
Tausif Mulla
Aug 22, 20214 min read
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7 Financial Buzzwords You Probably Haven’t Heard Before
Your MBA has taught you a lot about finance, but now you need to learn how to talk the language. Use these buzzwords and jargon.
Tausif Mulla
Aug 18, 20213 min read
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Berger Paints used Pakistani Truck Art to Help Find Missing Children
In 2019, Berger Paints partnered with Pakistani truck art to find missing children in Pakistan.
Tausif Mulla
Aug 16, 20212 min read
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Nostalgia Marketing: How to get people ‘Back to the Good Old Days’
Nostalgia marketing is a type of marketing that focuses on the "good old days" or "when things were better." Also, buzzword used to promote
Tausif Mulla
Aug 11, 20215 min read
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What is Sustainability and How it can benefit businesses and consumers?
Sustainability is integral to business because it is about doing what's right for the environment, for society, and for our communities.
Tausif Mulla
Aug 10, 20218 min read
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Circular Economy: Business Model of the Future
A circular economy is one that is restorative and regenerative by design, and which aims to keep resources in use for as long as possible.
Tausif Mulla
Aug 3, 20219 min read
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How to avoid plagiarism in academia
Plagiarism remains one of the top reasons for academic dishonesty. Learn how to avoid plagiarism and get more research done
Tausif Mulla
Jul 17, 20214 min read
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Key points to ensure a successful business strategy
Business strategy is a process of making decisions and implementing actions in order to achieve a goal.
Tausif Mulla
Jul 16, 20214 min read
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