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ABOUT ScroogeMarketer
ScroogeMarketer blog is a helpful resource for anyone looking to learn more about business management. As a lecturer at Westford University College in the UAE, Tausif Mulla explains important business concepts, shares & reviews strategies, including tips & tricks of blogging.
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6 Tips to help you ace your interview: communication strategies for freshers
Landing your first job interview can be a nerve-wracking experience, but with these six tips, you'll be able to ace it!
Tausif Mulla
Jun 19, 20222 min read
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How Apple's Ecosystem Keeps Users Hooked
Apple has created an ecosystem that is difficult to break away from. By hooking users into its products, Apple has ensured customer loyalty
Tausif Mulla
Jun 14, 20224 min read
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Making Money and Making a Difference: The Triple Bottom Line in Business
Find out how successful companies like TOMS, Patagonia, and Starbucks use the triple bottom line to measure their success.
Tausif Mulla
Jun 12, 20224 min read
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Amazon's Best Kept Secret: Sponsored Results
Did you know that Amazon makes a killing from advertising? This article will teach you more about sponsored results on Amazon.
Tausif Mulla
Jun 10, 20224 min read
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Disney Plans to Build "Theme Towns": Yes, Alice in Subdivision Land
Disney is planning to build a series of "theme towns" called Storyliving by Disney. Find out more about this new venture in this blog post.
Tausif Mulla
Feb 20, 20222 min read
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Pringle's Chips: An Engineering Marvel
Do you know the story behind Pringle's chips? Learn about the unique design of their chips and why it took engineers two years to perfect.
Tausif Mulla
Feb 19, 20222 min read
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How to Find and Address Unmet Needs: Lessons from Canva
Learn how to replicate the success of Canva by identifying your target audience, understanding their needs, and providing real value.
Tausif Mulla
Feb 10, 20225 min read
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Everything You Wanted to Know About Branding: a beginner's guide
This post will help you understand what branding is, the process of creating it, and how to use it in your marketing strategy.
Tausif Mulla
Feb 9, 20224 min read
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PESTLE Analysis Tool: How to Analyze Your Business Environment
Want to know how to do a PESTLE analysis? Use this tool by ScroogeMarketer, and it will walk you through the steps.
Tausif Mulla
Feb 1, 20222 min read
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The Day When Amazon's Robots Had a Monday Meltdown (sort of)
This was not just a problem with the smart device but impacted many organizations that rely heavily on AWS for storing data.
Tausif Mulla
Dec 11, 20213 min read
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What is philosophy and why every Ph.D. candidate should study it first before undertaking research?
Whether you're researching for a paper or dissertation, the three branches of philosophy will help guide your methodology and design.
Tausif Mulla
Dec 9, 20219 min read
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What Really Drives Consumer Behavior: 7 Emotions That Sell
Learn about the emotions that drive consumer behavior and how they can be applied to marketing.
Tausif Mulla
Nov 30, 20216 min read
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Why are some nations competitive, while others are not? The answer lies in Single Diamond Model
The Diamond Model of National Advantage is an analytical tool for understanding why some countries are more economically successful.
Tausif Mulla
Nov 27, 20216 min read
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Transition words and phrases: how to use them in academic writing
The post will help you learn the purpose of transitions in academic writing, understand the main types of transitions, use examples.
Tausif Mulla
Nov 24, 20215 min read
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Breaking down the 12 most common financial terms for non-finance people
Learn how to speak "Wall Street" and make sense of all those finance acronyms. This is a guide for marketing professionals and students.
Tausif Mulla
Nov 22, 20216 min read
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Don't sell products, sell solutions
Learn how you can make your customers love and buy from you with this insightful article.
Tausif Mulla
Nov 20, 20212 min read
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Two simple words that work magic on customers' minds
Learn how to make your customers feel like you care about their needs. Expressing "thank you" is an important component of forming relation.
Tausif Mulla
Nov 19, 20213 min read
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5 Cultural Dimensions of International Business
Geert Hofstede's dimensions of culture are the best way to understand cultural differences.
Tausif Mulla
Nov 18, 20217 min read
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A comprehensive overview of the Subscription Economy
In the subscription economy, users no longer buy products or services from a company. They subscribe to them instead, paying a regular fee.
Tausif Mulla
Nov 16, 20217 min read
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The Potential of Non-Fungible Tokens (NFTs)
A Non-Fungible token, or NFTs, is a new type of digital asset that represents ownership of things from art to digital currencies.
Tausif Mulla
Oct 14, 20212 min read
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